Once the stuff of science fiction and high-tech crime fighting, facial recognition technology has become one of the newest tools in marketing, even though privacy concerns abound.
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The Venetian resort, hotel and casino in Las Vegas has started using it on digital displays to tailor suggestions for restaurants, clubs and entertainment to passersby.
– Source: LA Times
It seems to be widely used in Japan already, Kraft Foods Inc. and Adidas announced their plan to start using the system this year to “push their products”.
Welcome to the future. Isn’t it amazing?
………. not.
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