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42

mad world, science, worth living for Add comments

“People live in a world of ambiguity where the same stimulus can evoke different responses in a variety of contexts. A stimulus such as the number 42 might be responded to as even, lower than 50, the product of 6 and 7, a double-digit number, or possibly the answer to life, the universe, and everything (Adams, 1979).”

The first two sentences of the “Selecting a response in task switching: Testing a model of compound cue retrieval” paper by Schneider & Logan, 2009.

(via Jana)


April 17th, 2012  

One Response to “42”

  1. Benedikt
    April 25th, 2012 at 01:17

    Nice one…


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